"Stop the stupid stuff" in your network

We live in a world of change. Shift happens! Competition comes from all over the world, which means that many U.S. companies are in trouble.
And make many decisions that are inconsistent with all of the good business sense and customer loyalty.

Usually included most of the organizations marketing exercise on what to do to get existing customers or potential to spend more money with them.

I suggest instead of thinking about what to do, and learn what to stop doing. In other words, stop and do the "stupid things".

Do not do stupid things is to find what keeps customers to spend money with you and make sure that this action or reaction never happen again.

Here is an example of what I call "stupid things". Some airlines now want to charge for customers who wish to speak to a live agent.

These are stupid things in two ways. First, they chose to punish customers who want to continue to receive what it has always been - one-on-one attention. Worse, they did so by saying they will pay more for this level of the level of service already. How many customers they lose because of this decision? I know of at least one.

There are more subtle but no, stupid less harmful things companies should stop doing.

Take, for example, a new Wheaties boxes. General Mills recently introduced Wheaties boxes with pictures of gold the United States Olympic medals. MISSING: Paul Hamm. Why?

This was the response from General Mills to my question:

"Select Wheaties champion were not an easy task, especially when we saw the excellent performance for many athletes in the tournament so many years. But it is not possible to honor all the heroes of the box Wheaties".

The man then left the first American to win the Championship Olympics gymnastics all around in one of the largest revenue from the sport? His return from a disastrous fall to a near-perfect bar routine won high praise almost everyone, and for most of us, and know the word "hero".

But there was disagreement. As most of you know, she a gymnast from South Korea that the scoring error cost him the gold and appeal to the Court of Arbitration for Sport. The court ruled recently that the important can keep the gold medal.

Although the object to the medal, it was not because of what important or not. However, General Mills has decided to make "security" thing. But being safe, regardless of the important, and turning off the Wheaties millions of customers who do not see it as controversial, but as a hero, and the loss of customers in the process of it now "stupid things".

So start off! Stop to say "no" and start using the word "Yes". Stop charging for services that most of us think freely.

Discover what the plague, not encourage, worry or confuse customers and stop them.