Saturday, August 18, 2012

7 essential skills to become a successful wedding planner

Become a wedding planner involves more than planning for the wedding. Must understand the business aspect of the service, and learn to manage your time to get the most profit. Will face your organization and public relations representative. Every day, you will have the opportunity to build - or poorly - your reputation as an entrepreneur.
As your skills and grow your business, and will probably start planning for multiple marriages at one time. It is essential that you seek to offer the best personal attention to each couple when planning their day without significant loss of your sanity.

The seven key skills

He said to become a wedding planner was a job for the faint of heart. Not everyone can be successful wedding consultant. Wedding planner is good:

- Pacific. And you (and groom!) From the bride rock. Misunderstandings with suppliers of the collapse of a large ceremony, you should be able to keep his cool in the wake of a disaster. Must be a wedding planner to always have a backup plan ready for action in emergency situations.

- Charming. I found myself face to your company and representative clients. Impeccable communication and social skills. Your reputation as a wedding consultant depends on your ability to network and maintain excellent working relationships with suppliers and venues. It should be wedding planners know how to communicate and work with all personality types. And it's not all that happened to be fun and easy to please. You should be able to defuse any situation to get the results the customer desires.

- A great negotiator. And the bride and groom who rely on you for the flowers, and the band and hire a photographer or to recommend a caterer, and help find tickets to the ceremony and reception. You should be able to find the best services at the best prices. This becomes easier when you build a reputation for yourself, and develop professional relationships with suppliers and venues. And you will get your communications of the best deals that you can give your customers.

- Good with money. Start a wedding planner work requires you to be able to manage your own expense and within budget, and responsibility to someone else money and budget. Past experience with management of money is vital - even if your experience is the only control the family budget.

- The organization. The wedding consultant may be responsible for almost all aspects of this great day: places and themes, flowers, food, drink, clothing, photography, honeymoon, and other details of the marriage. Keep track of all grades, dates, deadlines, the contract requires an enormous amount of organization and attention to detail. Calendar will be your new best friend.

- A wealth of knowledge. Wedding planner has a good fashion sense and good taste in music, and an eye for color, flowers, and themes. Must be able to follow the latest trends in wedding and innovation and honeymoon destinations hot and, of course, traditional wedding etiquette. Wedding consultants also learn many religious ceremonies and traditions so that they can accommodate couples of any faith.

- Measures to maintain a sense of humor: the bride's parents undecided or emotional control and sellers by mail, your business is for you. When you deal in dreams, and the ability to keep things in perspective is necessary.

Start planning your wedding by the company to be a learning experience. Nobody knows everything from day one, and as the old saying goes, practice makes perfect.

7 critical mistakes of corporate finance

Avoid the highest corporate finance 7 key mistakes in business survival.
If you start committing these business financing mistakes too often, and will greatly reduce any chance you have for business success in the long run.

Is the key to understanding the causes and meaning of all this you are able to make better decisions.

Financing errors >>> (1) - No monthly bookkeeping.
Whatever the size of your business, inaccurate record keeping creates all sorts of issues related to cash flow, planning and decision making in business.

While everything has a price, and accounting services at low prices compared to the cost of most other works will.

Once you reach the back of the bookkeeping process, and the cost usually goes down or becomes more profitable because there is no wasted effort in the registration of all commercial activities.

In itself, this error and we tend to lead to all other one way or another, and should be avoided at all costs.

Financing errors >>> (2) - are not the expected cash flows.
Bookkeeping does not create a significant lack of knowledge of where you are. Net cash provided does not create a lack of knowledge of where you go.

Besides the points, and businesses tend to stray further and further from its goals and wait for the crisis that forces a change in spending patterns monthly.

Even if you have an expected cash flows, we must be realistic.

There are a provincial level must be present, or they become meaningless in very short time.

Financing errors >>> (3) - insufficient working capital
No amount of record keeping to help you if you do not have enough working capital to function properly commercial.

This is the reason for the importance of creating cash flow accurately predicted before the start and access to, or expand a business.

Component are often completely ignored in working capital with the main objective is the shift of investment capital.

When this happens, and usually sees the liquidity crisis as soon as funds are sufficient for the management of sound through the normal sales cycle.

Financing errors >>> (4) - mismanagement of payment.
However, if you have a large working capital, forecasting and accounting in place, you prone to problems of liquidity management.

The result is the need to relax and deferral of payments that may come as a result.

This may be on the edge of a slippery slope.

I mean, if you do not know what causes the problem of cash flow in the first place, and by extending payments can help you dig a deeper hole.

The main objective is government financial transfers, and commercial payments, and payments by credit card.


Financing errors >>> (5) - poor credit management
There could be serious credit defer payments for two short periods of time and indefinitely.

First, the delay in payment of credit cards may be the most common way that both companies and individuals to destroy their credit.

Second, the record also NSF checks through the credit reporting business is another form of a black mark.

Third, if you put off paying a very long period, the creditor may make a judgment against you further damage your credit.

Fourth, when you apply for credit in the future, it may be in arrears of the government to carry an automatic by many lenders.

It gets worse.

Whenever you apply for credit, and credit inquiries are recorded on your credit report.

This can cause additional problems.

First, several queries can reduce the credit rating in general, you or degree.

Secondly, lenders tend to be less willing to extend credit to companies that have many demands on your credit card report it.

If you do not get into situations that you are short of cash for a limited period of time, and be sure to discuss the situation proactively with your creditors and negotiate payment terms that you can both live and who will not compromise your credit card.

Financing errors >>> (6) - registered non-profit
To begin work, and the most important thing you can do from the standpoint of financing is to obtain a profit as soon as possible.

Most lenders should see at least one year of profitable financial statements before they consider loan funds on the basis of the work force.

Prior profitability is reflected in the short term, based on corporate finance primarily on personal loans and credit worthiness.

For existing businesses, and the results should show the historical profitability of additional capital.

This measure is based on ability to pay the net income recorded for the work of an accountant certified by a third party.

In many cases, companies work with accountants to reduce corporate taxes to the extent possible, but also destroy or limit their ability to borrow in this process when the business net income is insufficient to service the additional debt .

Financing errors >>> (7) - No funding strategy
The appropriate financing strategy to create 1) funding to support the cash flow and future of society, 2) the timing of debt repayment that cash flow can service, and 3) in emergency funds needed to meet the needs of the work is planned or unique.

That sounds fine in principle, but it does not tend to be well practiced.

Why?

Because funding is largely unplanned and after the event a reality.

It seems once and everything else included, and work and try to find funding.

There are several reasons for this including: entrepreneurs are more marketing-oriented, people think easy to obtain financing when needed, and the impact of short-term deferral of financial issues are not as immediate other, and so on.

Whatever the reason, the absence of a funding strategy is actually my fault.

However, the significant funding strategy is not likely to exist in the case of one or more of six other errors exist.

This reinforces the point that all the mistakes listed are intertwined, and when they carry more than one, and the impact of the negative result can become exacerbated.

7 basic tactics for small business owners

For most people, owning your own business is a dream come true. The freedom of being your own boss and succeed to the best of your ability are facts of life for small business owners. Of course, there's more pressure than you would imagine maybe when you create your projects are great, but with a little strategy and planning, you can overcome any spot difficult to get them and there are 7 tactics developed by marketers successful that are sure to make your business as successful as them.
1. Create one type of point of sale
If you want to stand out from the crowd, creating a unique selling proposition that highlights the benefits customers receive from doing business with you. And they will get faster service? Go ahead and hype, but the client remains at home ... "Get delivery for free!" Hey, it says to the customer ... You can get fast service and a discount on shipping. Two clear advantages in a statement.

Why should someone buy from you and not your competitor? I hate wearing a blow to your self, but it does not really have nothing to do with you, and the product or service. Yes, it's a bit selfish, but attracted clients through presentations that shed light on things that benefit them.

Do not go out in trouble to create new products and services to attract attention. Add just a special benefit to those that you have ... May be the fastest service. The most effective things to emphasize the benefits that competition can not or is unwilling to give.

2. The use of certificates
Hey, we all know that business owners think about the product or service is the best thing to happen, but this is what existing customers think about what really matters to your potential customers. They are the ones who see things from their point of view ... What they have to say about the impact of the business.

Certificates play an important role in advertising - especially for small businesses. Yes, and large corporations with well-known names do not need to worry about that, but small companies can use certificates and marketing tools to build credibility.

Think about it ... How can we gain credibility through the creation of a group of satisfied customers and shouting what they have to say? Let's look at some ways you can make the certificate effective part of our marketing campaigns.

3. Stream
Upselling is one of the most effective marketing trends today. Everywhere you go, someone is trying to make you buy more. McDonald's to increase their options with clothing stores in an attempt to sell you shoes to match your outfit, and everyone is jumping on the bandwagon band. Why? It works!

Customers already know you have great products and provide satisfactory service. Trust you to come through for them. Think about it ... It is much easier to make sales to someone you already have a relationship with him.

Use every opportunity to increase sales volume within the customer audience you already have. Do you have a product that goes with that they buy? Provide them to the exit. It is a proven and effective way to increase sales. You may be shocked by the additional sales you can generate from those who already buy from you.

4. Make your prices seem smaller
Divide and conquer ... The old war tactic works in marketing too! When the price seems very steep, and break it down into "buyable" size bites. $ 120 item is only 12 low monthly payments of $ 10. The purchase of $ 365 costs only $ 1 per day. Now seems to be affordable!

5. Advantages of coating Julie
Customers buy because they want the benefits of buying. Women can buy a dress because they want to feel sexy, or a man and buy a book because he finds pleasure in reading. Emotions are the key element that drives purchases.

Use of images of words to stir emotions that are the instigators of the sale. Let them "feel" the benefits, and they are more likely to move in the direction of the cash register. And placed anywhere you want.

6. Addresses the creation of news to get attention
Are you ready to attract the attention of your reader with a great? This address is the place to start. How many times have you scan the headlines of the newspaper before you decide whether you want to read the article? Yes, this is where we win or lose the reader's attention, so it is a very important part of advertising.

It should be a good title telegraph message in 12 words or less. Double check these addresses. It does not make a promise of a positive benefit, or ask a question provocative? Do not settle for less that the data is to attract attention.

7. Make an offer they can not resist
This is your business too good to pass? If not, you need to improve it. Hey, I do not mean to cut prices more ... You still make a profit. You can do the trick for improving the soft with the attention of readers of the value of the product, or adding bonuses that are seen as beneficial, but will not cost you very little.

Motivate buyers with expiration. Yes, a permanent offer encourages procrastination ... Which leads ... Yes, anywhere. When he knows the client has until Saturday to purchase an item he'll pay more for the day Sunday, and will make it a priority to lead your store.

5 Simple Steps to Success in Small Business on the Internet!

For years, the market design of the site is used to fall into three separate entities for the design and development of the site: (i), graphics and animation studios, specializing in the design of tariffs and of animation creative, (b) companies and positions of the marketing / promotion, (III) on web programming companies specializing in Developed a database driven. At present, however, you can see a combination of these three entities in web development and many dynamic development companies operating from anywhere in the world. Companies to promote this website design and development, the Internet is almost allrounders that meet the needs of a variety of clients, including those who come to creative web design, and databases on the Internet CRM / ERP, as well as to meet the needs of (search engine optimization) SEO Top.
Most small businesses around the world rely heavily on the services of these companies and Web development, as it is usually to meet design small business website by providing a means of marketing a few Web-based businesses that small can afford it because of tight budgets. Depending on the effectiveness of Internet marketing like this, customers often see the results of an incredibly successful at converting clicks. There are some case studies that show that use of the marketing equation, and some sites have increased from 10 months in advance at 300 son. However, to achieve what is said is easier said than done. Marketing companies on the web, which has a comprehensive plan for its clients using both strategic and tactical methods have been developed by specialists and consultants in turn are able to give small business or an increase in sales. After all, this is the reason that we can zero down to be in the business, right? For more sales and the value of the offer. Therefore, the purpose behind any web development or promotion of the project site is to create a unique selling proposition on your website that can differentiate yourself from the competition so that your customers have to think only of doing business with you, whatever value.

Small businesses are now looking forward to web design creation, web development and strategic and technical web development companies for the simple reason is that they want a site in the form and ease of Use of the Fortune 500 sites without spending much money for it. Yes, it is definitely a plus if the site has been designed as a marketing tactic that aims to mobilize and educate their customers in return. Most of these companies have a worry in their minds: a website can provide a way to collect analytical data to provide better service for all?

Yes, they can. However, for this optimization, strategies for effective website design should be included. In a word, it should be enriched by the small business customer with at least some of these features to provide more conversions:
* Cross-site design for small businesses, specifically designed to provide a broad market of products and services to potential customers.
* Can be very site designs digital, and aims to promote growth and achieve a full perspective of small business houses.
* Strategies for site design for small businesses, including e-commerce solutions, complete, to help spread this work profitable and powerful e-commerce. Stores
* Services search engine optimization on demand, according to the needs and objectives.

However, there are umpteen providers so-called "cheap and quick solution," and any company for small businesses should think twice before taking the plunge with them. Ideally, one should trust the professional web development company always brings together relevant information on their clients' business through hours of discussion, clarify ideas on the needs and the nature and purpose of the company customers. Based on these details, and experienced web designers and developers conduct research thoroughly qualified to determine the best solution for small businesses. On the other hand, creative, content book is a innovative creation of a specific and unique content on the site business small business requirements, improving business opportunities. Finally, site maintenance and optimization techniques search engine, which includes scientifically proven techniques is available at competitive prices are sure to make a strong push to your business. integration solutions flash presentation, multimedia presentation, website development and multilingual e-commerce to complement these solutions dedicated to polish the site on the Internet, and even offline businesses for small businesses.

Five steps to success:

To ensure the success of small business from your site by offering unique, it is important that you develop a five-step process to create sites that meet the objectives of your customer. If it was a small trading company wants to generate leads, sell online, and provide information on their services, and linking sellers to their businesses electronically, or start an entirely new type from the service, and five-step process not only takes them from conception to completion, but is also the mark of any business development of the Internet. Consulting: Every site starts with an idea. You've probably thought of developing a website, or redesign your existing site. In the consultation phase, the development of professional online company is looking to erase all doubts about the requirements of customers. Consultation for this usually comes free in the case of small and medium enterprises.

Web Design: After the initial consultation, and development company solidifies site suggestions received from customers through the creation of a plan for their site using what they call "strategic design".

Website development: are then faced with this project developed by a cell and the existence of the Creator ", and consists of specialists who deal with the pieces of each to develop the site Remember, to develop the site successfully, you need to be treated by a team of various artists. development experts, content writers, programmers and specialists in the databases and technical staff. This ensures that a qualified professional handles each task in a particular project.

Web Hosting: Since the sites are a complex interaction of programming, graphics, text and computer resources, and building your website based on rock solid web hosting is critical to the success of marketing.

Site Maintenance: Once the site is not accessible to the public, it must be kept with the help of constant upgrades and continued development of the site so they do not give customers and visitors the opportunity to complain about the quality and content.

Home 5 items for a loan to buy a small business

The main challenges to achieve the business acquisition loan
Possible eligibility for a loan to buy a very small companies are in distress to say the least.

If the business being sold is very profitable, and the selling price likely to reflect a great deal of goodwill that can be very difficult to finance.

If the business being sold is not getting money, and lenders can be difficult to find, even if the underlying assets that are collected are worth more than the purchase price.

Loans for business, or changes in funding to control situations, and can be extremely varied, depending on the situation.

He said that, here are the main challenges is usually overcome in obtaining a small business loan.

Bona fide financial >>>

The definition of goodwill is the sale price less than the resale value, or liquidation of the company's assets after payment of all outstanding debt on assets. It represents and is expected in the future of the company to generate profits exceeds the present value of the assets.

Most lenders have no interest in financing and friendly.

This increases the effectiveness of the deposit amount required to complete the sale and / or get some funding from the seller and the seller's credit.

Support for resellers and providers of loans are very common element in the sale of small business.

If you were not already exist in terms of the sale, you may want to ask the seller if they would consider providing support and funding.

There are some excellent reasons why this matter can be well worth your time.

To get the sale price possible, which involves probably a certain amount of good faith, the seller agrees to finance part of the sales process by allowing the buyer to pay a fraction of the price sales over a period of time, under the payment of an entrepreneur.

The seller may also provide support for a transitional period to ensure a smooth transition.

Combination of support and funding by the seller creates a positive benefit obtained by the interest of the seller to help the buyer successfully transition all aspects of the ownership and operation.

Failure to do so can lead to the seller does not receive any proceeds from the sale in the future if the company was suffering or not subject to the new ownership.

They are usually very attractive to potential funders that greatly reduced the risk of loss resulting from the transition.

This point refers to the difficulty of funding the next.


Transitional business risk >>>

And the new owner not be able to run the company and the previous owner? Customers will continue to do business with the new owner? That the previous owner possess a set of specific skills that would be difficult to replicate or replace? Will remain with the key personnel in the company after the sale?

Must be satisfied to the lender that the company can continue successfully to no worse than the current level of performance. It usually needs to be a store that was built in the financial projections for the switching delay that may occur.

At the same time, many buyers will buy because they believe that there is significant growth available and that they believe may benefit.

The key is to convince the potential lender's growth and your ability to achieve superior results.


Sale of assets against the sale of a stake >>>

For tax purposes, vendors are likely to want to sell shares in their companies.

However, in doing so, any potential liability related to pending and future continuity of the work lies on the feet of the buyer, unless othewise in buying and selling.

Because the potential liability of the business is something that is difficult to assess, there may be a perceived higher risk when considering the request for a loan for the acquisition of small business stock.

Market risk >>>

The company is in the growth sector of the market mature, or retreat? How the company can fit into the competitive dynamics and change in control strengthen or weaken its competitive position?

Must be satisfied to the lender that the company can be successful at least for a period of acquisition of the business loan will be outstanding.

This is important for two reasons. First, sustainable cash flow will clearly allow a smoother process of repayment. Second, the great concern with the highest possible resale.

It should in any case were not unexpected result in the owner no longer able to do business, the lender will be confident that the company can generate enough profits still to re-sell it to pay off outstanding debt.

Local markets are much easier for the lender or investor to assess the company sells a wider geographical scale. Lenders in the region may have also based on some knowledge to work in a particular company, and how it is important for the local market.

Personal net worth >>>

Most loans require a business acquisition from the buyer to be able to invest at least one third of the total purchase price in cash the remaining tangible net worth of at least equal to the residual value of the loan.

Statistics show that over leveraged companies are more likely to suffer financial duress and default on its obligations to obtain commercial loans.

In addition to the amount of the loan business acquisition, the more likely the probability of default.

Last 3 to study business opportunities online

Honest examination of business opportunities. Finally an honest way to earn money online.
Tired of business opportunities that do not provide what they promise? We have reviewed the programs of best-sellers on the internet today. Below you will find a link to view the top 3 opportunities that actually work.

The key to making money online is knowing how and where to start.

Without the right starting point you will waste precious time and a ton of money. The following products guarantee your online success, all you have to do is read them and follow their expert advice! All programs offer a money back guarantee 100% return, and require little or no experience, and provides step by step guide, and use of strategies that will make you money.

These programs are easy to use, has a low cost investment, you are able to see the results in general the first day! Now you will not make millions overnight, as some programs promise, but will build a nice part time income that can certainly help with the bills (and I know everyone will say no to an additional $ 500 per month +).

You might even consider using all proposed programs and time to replace your current income. That's what I did, and God knows I am not a "teacher", in fact I am a journeyman carpenter in Canada who just wanted a fun hobby work on the Internet. I was not expecting great things, just a little extra money, and some "fun" money. However, these programs have really taken off, I spend more time with my family and play in my shop. I did not expect this place to go off for me!

See the new # 1 choice! This has been ranked among the No. 1 opportunity to make money online.

"Stop the stupid stuff" in your network

We live in a world of change. Shift happens! Competition comes from all over the world, which means that many U.S. companies are in trouble.
And make many decisions that are inconsistent with all of the good business sense and customer loyalty.

Usually included most of the organizations marketing exercise on what to do to get existing customers or potential to spend more money with them.

I suggest instead of thinking about what to do, and learn what to stop doing. In other words, stop and do the "stupid things".

Do not do stupid things is to find what keeps customers to spend money with you and make sure that this action or reaction never happen again.

Here is an example of what I call "stupid things". Some airlines now want to charge for customers who wish to speak to a live agent.

These are stupid things in two ways. First, they chose to punish customers who want to continue to receive what it has always been - one-on-one attention. Worse, they did so by saying they will pay more for this level of the level of service already. How many customers they lose because of this decision? I know of at least one.

There are more subtle but no, stupid less harmful things companies should stop doing.

Take, for example, a new Wheaties boxes. General Mills recently introduced Wheaties boxes with pictures of gold the United States Olympic medals. MISSING: Paul Hamm. Why?

This was the response from General Mills to my question:

"Select Wheaties champion were not an easy task, especially when we saw the excellent performance for many athletes in the tournament so many years. But it is not possible to honor all the heroes of the box Wheaties".

The man then left the first American to win the Championship Olympics gymnastics all around in one of the largest revenue from the sport? His return from a disastrous fall to a near-perfect bar routine won high praise almost everyone, and for most of us, and know the word "hero".

But there was disagreement. As most of you know, she a gymnast from South Korea that the scoring error cost him the gold and appeal to the Court of Arbitration for Sport. The court ruled recently that the important can keep the gold medal.

Although the object to the medal, it was not because of what important or not. However, General Mills has decided to make "security" thing. But being safe, regardless of the important, and turning off the Wheaties millions of customers who do not see it as controversial, but as a hero, and the loss of customers in the process of it now "stupid things".

So start off! Stop to say "no" and start using the word "Yes". Stop charging for services that most of us think freely.

Discover what the plague, not encourage, worry or confuse customers and stop them.

"Providing power off" or "power"?

Do you take your laptop on vacation? Do you sometimes "hate" a cell phone or Blackberry? Harris Interactive recently reported that one third of holidaymakers take their laptops on vacation. During a meal on Sunday in a restaurant recently, I noticed a man sitting with his family, talking on his cell phone - it is clear on the company. He was not happy - his family was not!
In the words of Charles Dickens, "It's the best. This is the worst of times." It is certainly when it comes to "link". Stories from 9-11 victims to communicate with family members in the final minutes of their life has improved my heart, as the story of my friend and for the Brod said her mother to answer his phone laptop in the delivery room during the birth of his grandson, son myself.

How grateful I was to my cell phone when I came across a young woman stalled on the road without one, and I can not get help immediately. How convenient for holidays using the Internet to explore options for entertainment in the afternoon on a rainy day, and get directions to easily find. How comforting to know that my family can access data in an emergency - or something to celebrate! - No matter where I am in the world. Maybe is the same for my colleagues.

So the question: Should I take your laptop on vacation? It should be in the mobile phone 24/7? Clients often ask: "What should I do?" My answer:? . "It's not the question The question is" What do you do "might question what is the best thing" What do you do? "Perhaps best of all is the question:" What steps can bring you the best results "for the answer to this question? question, you must take the time to answer the "What are your best results?"

I have repeatedly emphasized that the definition of an "organization" is "to control things that can be controlled, so you can deal with things that can not be." In the complex world in which we live, especially with the level of communication available, it is easy to fall into the trap of feeling that we are victims of others. I cringe when someone complains about having to answer a cell phone. Who said that? If you do not want to be reached, you can "power." If you have to be reachable, because your job requires it, the question may be "Am I in the right job?" Or, do you have trained people that you simply "always available". Customer service is great, but does not require 24/7 response. Requires good communication. It's very frustrating to leave a message and get no response for several days, but few cases would experience if the answer came an hour later so I can have lunch with a colleague without interruption.

Contact can be addictive. According to my daughter, who has a doctorate in counseling, Crown that addiction is something that reduces your quality of life and people around you.

So what does all this have to do with productivity? My passion is to help individuals and organizations create and sustain a productive environment so that everyone can do their work and enjoy their lives. When used appropriately, and the link does not help you do your business and allow you to play. Can also affect your priorities at work, and the destruction of your health, and poison your relationships when used inappropriately.

The question is not whether you take your laptop on vacation or leave a cell phone in 7/24. For some people, the ability to check email once a day in the festival brings peace of mind and can be done when everyone is asleep or swimming. For others, the idea of ​​a trip is not taken the laptop. There is no "right" or "poor." The question is whether your choice is to increase or decrease your life and the lives of people around you.

Even the "power off" or "power"? - And it's really up to you!

Something Private Secretary to think, your ability to make contact with a higher value is being able to find the information you need when you need it. You lose valuable time looking for what you need? You can find what other people in the office to have if you need it? If not, fill in the dashboard, we have a productive environment, (www.ProductiveEnvironment.com) and we'll give you a free telephone consultation for 30 minutes to determine the specific steps you can take to ensure that all world in your organization and take immediate steps in time with the correct information.

Small home business - Five Simple Steps for Success

Did you know that in Australia, and 60% of small businesses fail within the first twelve months? For those of us who wish to start a small business - and maybe even work from home - this is statistically not very encouraging.
This means that your business idea doomed to failure? Far from it! There are steps you can take, which greatly increase the chances of success. With a little time and serious research, can you hit the ground running. First things first ...

And a bright idea

First, of course, must come up with the idea. Generally, business opportunities can be divided into four groups:

1. Provision of an existing product / service in the existing market.

2. Introduction of an existing product / service to a new market.

3. Provide a new product / service in the existing market

4. Enter product service / new a new market.

At this stage of the game, and the only limit is your imagination. Inspiration can come from anywhere - maybe you have a hobby you would like to become a full time job, and you can be on the receiving end of bad service in one day and decide to try to do better for yourself, or there could be a talent that you enjoy them.

Once you have experienced something that you want to do, and it's time to take a look at the market and see what is on offer.

Test

So you have a great idea and you want to ride with him, and now it's time to test. For the purpose of this process, let's say you have a passion for healthy living, and want to distribute a range of accessories in the lifestyle that promotes a healthy lifestyle approach with do-it-yourself to it.

Ask around: Is there a market for products that promote a healthy lifestyle? What kind of products are available? And that you are in competition with what your competitors offer? Do you have the skills to manage such projects, and - more to the point - what could be these skills? Where is your company?

Once you have answered these questions, you should have a clear picture of what your company will look like.

You meet the product and decide to conduct more research in the production line of the lifestyle offered by a company called dynamic 4 Life. Due to the experience of private life and work, as did some of you dietician you the necessary skills, and I think you will be able to work from home, allowing you more time for the family. There in the current market, but there is room for expansion. Now it's time to take a closer look.

To be or not to be?

It's time to get to the nuts and bolts. You do not want to jump in feet first and find something the hard way that the budget does not simply do not.

To begin, sit down and work if you need to recruit staff, which means the payment of wages.

If you rent a room and you will need to be able to pay the rent, and will be designing your website to your business and target market (which also means you should think about all that is the target market). You will also need to work on the potential demand for the product / service.

OK ... I had worked there sufficient demand for good quality juicers, sprouters, water filters and other high-end accessories to take a picture with a distribution job opportunities at home. Now you need to make marketing decisions.

Look at me! Look at me!

And can be declared to be expensive if you want to be sure to spend your advertising budget wisely. This means that more than market research, and this time one on one. File your customer groups so you can aim right marketing group / s of people.

Preparation of a questionnaire (a short questionnaire - people run out of patience if you walk for too long), and some hang around outside the local gyms (for example we have in particular). Comes with a mix of open-ended questions (What do you think ........?), And closed questions (Do you have a gym membership Yes / No) sliding scales can be very useful.

For the health of business accessories we have, it may be a good question: "How did you hear about this gym? Radio, television, newspapers, etc.. Word of mouth ..." The question then give you an indication of media types that the target group better response .

Choose the name of the business, and print some business cards, and the purchase of securities and get ready for trading!

Measuring and managing it!

Said one of my teachers that, in business, if you can not measure, you can not control it.

You should be able to plan for the future, and this is what you need to know - or be able to accurately predict - your total sales. The equation is simple: the number of customers XX sale average frequency of visits per customer per year = total sales. Remember that, in many cases, revision, and measure your activity, you will be able to manage it!

Keep an eye on your line, and most importantly, always be aware of your cash flow - and the cold, hard cash you have in the bank. Made for periods of invoices (14 days and 30 days, etc.) when planning your budget.

Market has a life of its own, and no one can prepare for any eventuality. Put some thought into the idea you have, make sure there is a market for what you propose, research, research, and research, to enhance the effectiveness of your business, and always knows what goes into your bank account, cash flow and remember!

It's not perfect, but if you follow these simple steps, you will be miles ahead of the many new projects for small business. If you listen to a great business opportunity at home, or you have a product or service from your market, you're off to a great start!